The 10 Most Promising Professions in Digital Marketing

If you've been following the changes in the digital world, you've probably already paid attention to how digital marketing has evolved, and with it dozens of professions.

Some have disappeared completely, as is the case of the typist profession, for example. but on the other hand, new professions have emerged and have gained more space every day.

Today we have an overheated digital market that is extremely lacking in professionals with this type of specialization and, on the other hand, an offer that is not being able to prepare itself to fill this shortage. Result: relatively low-level professionals working and earning a lot, but offering a half-assed service.

The trend is that in the coming years this will change, because as everything is still very rudimentary, we still do not have training courses capable of offering complete training on each profession that will be mentioned here. Today, whoever is in this group is learning through trial and error, and thus gaining experience.

The good thing about this is that you will be one of the first. Everyone knows that those who start first tend to stick in the market and make a name for themselves as a professional. When the boom starts, you will already have a solid reputation, and a name in the market.

So, without much ado, in this post I listed the 10 most promising professions in digital marketing for the next few years. When I say promising, I'm talking about professionals who can earn (some even earn!) in the 6, 7 digits per month.

In this post you will know:

• What are the 10 most promising professions in digital marketing

• What does each of them do?

• What is the secret to being an excellent professional in each of them?

What are the 10 most promising professions in digital marketing

Are they:

Copywriter

Traffic manager

Digital Marketing Manager

Social media

Support (yes! That's right you read it)

Programmer

Virtual Assistant

Audio-visual

Designer

Co-producer

So let's talk about each of them!

Copywriter

The Copywriter is responsible for the textual production (email funnels, feed posts, advertisements) of a company. He is the one who writes in the way that the audience reads and feels as if he is dialoguing with the brand, person.

To be a good copywriting professional, it is essential to have good writing, use Portuguese correctly. In addition, knowing about SEO techniques, text optimization, right words to use, etc.

The copywriter persuades his audience to take action on behalf of the company.

If you want to know in more detail what the copywriting professional does, you can access a post here about it:

What is copywriting and what is its role in digital marketing

But how to enter this career?

As a novice copywriting professional, how do you get clients? Imagine you've seen an online store, you send a direct, say you're starting your career as a copywriter and make yourself available to make posts in the feed that engage, ads that convert and propose a partnership in which he earns a percentage... Send 3 messages like that and someone will be interested for sure.

The important thing is to always keep up to date with market trends.

How much does a copywriting professional earn: between 3 and 13 thousand dollars

Traffic Manager

The Traffic Manager is basically the professional responsible for managing a company's ad account. It analyzes and optimizes the ads served by your client. It also creates paid traffic ad campaigns for different channels.

Being a more technical professional, he is often an expert in paid traffic boosting tools (Google ads, Facebook ads).

Its main mission is to create strategies to attract visitors to the company's website or social networks and analyze return metrics to know how campaigns are progressing, segment and direct customers to the next stages.

There are already good specialization courses on the use of these tools in the market today, as it is already well developed. Course even free from Google and Facebook.

How much does a traffic management professional make? Between 4 and 5 thousand dollars

Digital Marketing Manager

The Digital Marketing Manager is the professional who does all the business analysis from the marketing point of view.

It is he who identifies new opportunities for products and services, analyzes markets and trends, analyzes market data, defines goals and objectives, segments and chooses target markets. It is a job of a marketing manager, but within the digital environment.

How much does a digital marketing manager make? Between 3 and 10 thousand dollars

Social Media

Social media is the manager of social networks. He is responsible for updating, monitoring, and creating content for the social networks of a company or a brand.

In addition, he plans, develops, publishes and performs interactions with the company's audience and then analyzes all the results obtained with social networks.

In an increasingly connected world, this professional has become essential for companies that want to create or maintain a closer interaction with their audience.

There are still no specific courses for this area, but professionals are usually from areas related to communication, and they specialize in social media.

How much does a Social Media Professional make? Between 1 and 2 thousand dollars

Support

The support profession is little known and well paid. This professional is almost a sales agent, who makes a lot of difference in a company, earns well and still has the advantages of working sitting at home, close to the family, answering by computer or cell phone.

He also benefits from receiving a fixed salary + variable commission. The Support professional can earn from 2 to 20 minimum wages depending on how they work.

But how to enter this career?

You can go to the infoproducer, the Ecommerce and say that there is a process where you do the reception and try to make the sale to the customer...

or

Send something like: “Hi? I saw that you have a weight loss program, I can stay in your Direct and ask questions, offer your best product and adapt to customer needs and schedule...”

How much does a Support Professional make? Between 2 and 10 thousand dolars

Programmer

The programmer is the professional responsible for the development and improvement of websites, applications, computer programs, social networks.

I think it goes without saying how essential it is today in the market, due to the high demand generated by companies that need to migrate their businesses to the internet or create within it.

For the programming market, the opportunities are already defined, and its scope of action is very wide. Nowadays it is very easy to find courses in the area, higher education courses, specializations, etc.

How much does a Programming Professional make? Between 3 and 10 thousand reais

Virtual Digital Media Assistant

The Digital Media Virtual Assistant is responsible for managing the digital media of a company or entrepreneur, interacting with users of the pages, creating and disseminating content, managing the entry and exit of users, generating reports, among other things.

The work is very similar to that of Social Mídia, but a little more comprehensive, as it not only manages social networks, but all digital communication channels.

Virtual assistants can earn up to 10 grand doing what they naturally do which is getting organized.

How much does a Programming Professional make? Between 2 and 3 thousand dollars

Audio-visual

The Audiovisual professional is responsible, as the name implies, for the entire audio and video part of a particular project, product, service or company.

In times of digital marketing, this profession was reinvented, and now, the digital marketing audiovisual professional is responsible for creating content marketing storytelling.

Brands have already realized that in order to communicate with their audience they need to create these stories and thus give a meaning that goes beyond the price of products and services. In this way, they create experiences that go beyond the brand.

The importance of this professional lies in knowing how to use and produce content for the most popular video and sound channels (such as YouTube and Vimeo), linking to the client's website or blog, thus increasing the effectiveness of search engines and using social networks as bait. .

How much does a Digital Media Audiovisual Professional make? Between 2 and 4 thousand dollars

Social Media Designer

The Social Media Designer is a professional that came from the Graphic Designer. He is responsible for the entire production of visual content for the social networks of a brand, an entrepreneur or a company. He creates the arts for various social networks such as Facebook, Instagram, YouTube, LinkedIn, Twitter, etc.

It's a profession that has been expanding a lot, because of the demand for content production and brand recognition and strengthening of digital entrepreneurs, for example.

There are still few specialized courses for this profession that really train a professional to work in this market. If you want to enter this market as a prepared professional and already working, I recommend these courses here:

https://www.udemy.com/course/curso-completo-designer-midias-digitais

How much does a Professional Social Media Designer make? Between 2 and 4 thousand dollars

co-producer

The Coproducer is the professional who produces infoproducts in partnership with other people. It's someone who comes to add to the creation of the product, even if he doesn't do the same thing as the producer. For example, help in the promotion of a product on your social networks.

And how much does a professional Co-producer make? It depends. He can earn a fixed portion on each product sold or a salary at an agency, between 3 and 6 thousand dollars

What is the secret to being an excellent professional in each of them?

The secret to working in these professions is actually being interconnected with other professions... and being a complete professional!

The support knows a little copywriting...

The traffic manager knows copywriting...

The virtual assistant knows support and so on...

It's knowing how to combine skills.

And what profession do I start with?

Now it's up to you. Reread the post, stop to analyze and look for your personal characteristics, which profession you fit most into.

I hope your opinion on the matter. 😊

Oh, and be sure to listen to my podcast talking about this topic.