Digital Marketing in Europe: A Blue Ocean of Opportunities

Did you know that digital marketing in Europe is still not that strong? not even 5% of companies invest in this type of strategy to boost their business.

The big block is in the fact of European culture. They are more reserved and very cautious about the preservation and privacy of personal data and information.

While in countries like Brazil, the United States and India social networks are booming and successful, drawing crowds to consume products and services, in Europe people still prefer to do their shopping "in person", they do not consult social networks and are not very connected. to consume over the internet.

One of the reasons for this lack of interest is the lack of specialized professionals to create campaigns that really please the taste of Europeans and make them trust the online service. The few who dare to run campaigns use almost simple ads to attract customers.

I say this because I was recently in France for an exchange program and I stayed there long enough to start receiving promotional ads for products and services on my Instagram. Of all the ones I saw, only those from big companies like Dior, Carolina Herrera made me want to buy the product. The others were a little simple.

Another thing that Brazil is light years ahead of Europe is financial services (ie banks). And the digital marketing of these institutions follows this trend. With the emergence of digital banks (Wise, Revolut) the biggest challenge for these institutions is to get Europeans (who already have a negative image of banking services) to trust and invest their money in digital banks.

As an example, I had the opinion of a Frenchman, who has worked for more than 20 years in a large bank in France (the bank is not French but has branches all over the world), but still does not have this digital culture.

This bank is trying to migrate to digital and, a few months ago, it was hiring temporary copywriters, with high salaries to make this migration of "communication" to the French digital market.

When I said this to the person, she was a little surprised at how an institution of this size would need to hire freelance copywriters when they have robust marketing departments to do this work.

The problem lies in the change in culture, in the speed and quality of campaigns.

You must be wondering where is the opportunity for Brazilians in all this. But it's exactly here: Companies are failing to adapt to digital because they can't "teach" this culture to their customers. As a result, they are losing millions and millions of euros.

For us Brazilians, this is very simple because we already have advanced knowledge of digital marketing.

The opportunity is in the way you look at things. Think about that little story: Two shoe salesmen arrive in a town where everyone only goes barefoot. The pessimist gives up right away because "who's going to buy shoes in a place where everyone has a barefoot culture?"

But the optimist sees the best opportunity of his life, because "imagine how many shoes he's going to sell in that city!"

So if you ever thought about working with digital marketing, now you know that there is an opportunity to live in Europe and earn in euros if you want. And that opportunity is now.

Oh! Leave your opinion on this subject, and what do you think about migrating to the European market as a copywriter. 😉