[Consulting] Scripts for Reels videos: How to do it?

What strategy to adopt when it comes to making videos for reels?

A few days ago I answered a query about launch strategy - and I decided to share it with you.

It was basically this:

"I was nominated for a service to create scripts for videos on Instagram with a focus on capturing followers for future release. with a focus on the top of the funnel, so I decided to create a script for Reels.

The answer to the script was: “I didn't like it, I found it too superficial, too common”.

So how to make a script for the reels?"

spots:

top of funnel roadmap

How is the language of the reels?

work through the pain or fear of the avatar

There are a few points that I think are cool to note:

- When it comes to a top of the funnel, it's nice to pay attention to a slightly more direct and simple language. What is dollarized cryptocurrencies? What is a diversified portfolio?

- The reels open up a space to be more informal, more "fun". Of course, I don't know the communication style of the expert in question, but saying things like "everyone knows that our country is politically insecure", is a bit far-fetched (?), at least for this type of post

- About being superficial, I don't agree, because the top of the funnel, reel model (which is more likely to go viral), ends up being a little more superficial. However I would try to draw attention to some kind of pain, defiance from the audience, something like:

Are you afraid of investing in cryptocurrencies?

Do you always hear about cryptocurrencies but have no idea how to start investing?

Or that very Datena thing:

"Brazil is in crisis and cryptocurrencies can be your security in 2022"

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