[Consulting] Expert with a small audience: To launch or not?

What strategy to adopt when the expert has few followers?

A few days ago I answered a free consultation on my profile about launch strategy - and I decided to share it with you.

The question was basically this:

"I'm working on a profile where the expert has 10k followers. What action would you take: launch or work on his profile for a few more months to attract more followers before launch?"

Based on it, I started to think about the importance given to the number of followers on the profiles. I noticed that many good producers stop making releases because they are more concerned with quantity and not with quality.

Moving forward, in his questioning, my strategy would be more conservative. I wouldn't try to "inflate" the profile of the expert with more followers and only then launch it. I would break it down into a 3 step job.

With that in mind, I wrote my analysis below about this case.

Important points:

• Does the number of followers make a difference?

• Analyze engagement. Do research.

• Identify communication channels. Create relevant content.

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Does the number of followers make a difference?

Follower number is no guarantee of good release.

I've already made releases from some specialists with well under 10 thousand followers and the result was very good.

On the other hand, I've seen specialist releases with 40, 50 thousand followers that even had some return, but not as good as the one that had 7, 8 thousand for example.

Having a lot of followers means absolutely nothing. It's better to have 10k followers engaged with the business than 100k "flying" on the expert profile. The important thing here is the quality of the followers and not the quantity.

A small profile but with engaged followers, a well-crafted email list makes an incredible result in launches.

Analyze engagement. Do research.

Analyze engagement first. See if the audience is interested, is asking for the course or product.

I would start by mapping, researching the avatar to better understand the audience's pains and desires. I would also use research to understand purchasing power. Whether the audience would be willing to pay for the product or service and under what conditions.

If during these surveys I noticed that the audience was weak, it would be worth doing some warm-up work with free nutrition content.

Identify communication channels. Create relevant content.

After doing the research, you would see which is the strongest, most assertive channel of communication for your expert. It could be his stories, feed through posts or his lead email list, for example.

With that important information, I would start to feed it with relevant content and do more specific research.

1 month, 1 month and a half is enough to organize the entire profile and align the goals.

As nothing has been said about the product, but if it already exists, try to align it with the audience's expectations and their buying ability and expectations (you can see this with the surveys).

If you already have a business or are thinking about having one and would like a free consultation, please send me an email telling me about your case or go to Instagram. Every day I open the question box and answer about strategies for developing and troubleshooting your digital business.

Also leave your opinion on this case here in the comments. 😉